Due to the war in Ukraine, a price war may break out inside Turkey, the main participants of which will be Turkish hotels, Turkish media quoted Manfred Haag, the Dutch product manager of the TUI group, as saying. If this happens, tourists will obviously benefit.
A group of journalists, bloggers and travel agents organized an advertising and information tour to Antalya on March 31 to get information about the country’s resorts “first hand”, to get acquainted with the hotel base, tour program and local culture. During the trip, experts inspected the tourist sites and made some conclusions.
Also read: Delaying Russian-Ukrainian conflict could lose at least $ 14 billion in global tourism revenues
Thus, according to the Dutch product manager of the TUI group, which has set a goal to bring 1.5 million passengers to Turkey by 2022, Turkish hoteliers will feel the shortage of tourists from Ukraine and Russia amid the ongoing war: 9.5 million vacationers who previously arrived at resorts – a lot of numbers. Now the hotel business will “fight” in the price war for the opportunity to survive without the Ukrainian and Russian tourist flows.
TUI depends on Russian tourists, because operates in the European market, said Manfred The Hague (ed. ironically) and explained his position: “Hotels in the Ukrainian and Russian markets are forced to reduce prices. This means that other hotels will reduce them to stay competitive. Falling hotel prices will affect transportation costs, holidays in Turkey will be cheaper.
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