Turkish tourism has decided to fight for European tourists by proven methods: setting hotel prices below competitive prices by 30%. The calculation is simple – to displace their Mediterranean “rivals” – Spain, Greece and Italy – and catch up with the indicators of the 2019 forecast in these markets. In other words, prices for Turkey should look more attractive to Europeans.
The Turks started the dumping race not by accident. Thus, according to the Vice-President of the Federation of Hoteliers of Turkey (TÜROFED) Bulent Bulbuloglu, in 2022 it is unlikely to fill the void created by the Russian tourist flow in the resorts. In this regard, it is necessary to fight for the attraction of vacationers from other popular areas.
“We are trying to attract tourists from Spain and Italy at more competitive prices so that we can play on occupancy, not profitability, by reducing the final income. We have made prices 30 percent lower than they are,” he explained.
In addition, the deputy head noted that the tourism sector has already achieved significant results in Europe and especially in the British market. This can be seen in the increase in capacity and full flights to Antalya and Dalaman. Note that as a result of lower hotel prices, tourists see cheaper tours. “Additional flights from the UK have been introduced, where tour operators have increased their capacity. Central Europe is an important market for us. We are also trying to grow in the Netherlands, Belgium and Scandinavia,” the official said.
On the other hand, Turkish hoteliers still have doubts about the implementation of this plan. In this regard, the Vice President noted that the Mediterranean region and the main resort center of Antalya may again “fall short” of the established indicators, experiencing difficulties with the number of foreign tourists this year.
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