In April 2017, a United Airlines plane was scheduled to fly from Chicago to Louisville. There was not a single empty seat on board, the passengers began to sit down and prepare for the flight. Suddenly they announced that four people should leave the board – the company will put its employees in their place. They kind of need to be in Louisville urgently for tomorrow’s flight.
As a result, the company offered $800 compensation to a volunteer who would leave the plane and reschedule the flight for the next day. But no one agreed. Then the company’s managers randomly selected a 69-year-old doctor named David Dao Dui An.
He refused to leave the plane. After that, three security officers flew up to the poor fellow and began to pull him out of the plane, but he resisted.
On the way to the exit, he was knocked out so that he broke his nose, lost two teeth, received a concussion, and lost consciousness. In social networks, the hat instantly rose, and the company’s capitalization fell by almost a billion dollars (750 million).