In 2024/2025, 295 hotels of categories 4 and 5* will be built and put into operation in Turkey, which will be able to accommodate about 110 thousand guests. This was reported on Friday, February 9, by the Turkish publication turizmnews.com. Investments will amount to about 76 billion Turkish liras.
New complexes will appear in three main tourist regions with developed infrastructure, where guests will not regret spending money on entertainment — these are Istanbul, Antalya, and Mugla.
The construction of quality hotels is being carried out within the framework of a new strategy, which the Turkish authorities have recently begun to actively promote: “The country must get rid of the image of a country of cheap holidays.” As Erkan Yagci, president of the Turkish Hoteliers Federation, said in 2024, “It is extremely important to think about tourism revenues, not the number of tourists.”
By the way, over the past year, tourists replenished the Turkish treasury by $54.3 billion, which is 16.9% higher than in 2022. At the same time, the number of tourists also increased to 49.2 million. This is the sixth-highest figure in the world after France, Spain, the USA, China, and Italy.
However, the Turks are going to squeeze out their closest competitors in terms of ratings and announce plans to welcome 60 million tourists in 2024, who will spend $60 billion on vacation.
As of the end of last year, there are over 20.1 thousand certified hotels in Turkey with a total room capacity of 1.7 million beds.
The large construction of high-level hotels in Turkey is being carried out with the expectation of attracting solvent foreigners.
The logical solution should be state support for the construction of quality hotels and the creation of centers of attraction for solvent tourists that can compete with foreign resorts.