Series that take place in France, such as “Emily in Paris”, “Lupine” or “Marseille”, contribute to the development of tourism in these places. The French news magazine L’Express reported that viewers, especially from abroad, are attracted to the famous places of the series. In the capital, these were places from the popular series “Emily in Paris”, where in the series tourists took a series of selfies.
The restaurant, which is often visited by the protagonist of the series, added to the menu section “Emily’s Menu”. The bookstore, often present in the series, is also happy to new customers. And it is assumed that the interest will not fade in the near future: the shooting of the second season has just ended.
Meanwhile, the fraudulent series “Lupine” has unexpectedly increased attendance at the seaside resort of Etretat in Normandy with its chalk cliffs, as in the second season of the series there unfolded an important storyline. Requests from journalists and viewers from abroad are accumulating, a spokesman for the local tourist office Eric Bode told reporters. “Even if we can’t quantify, there is no denying the positive impact of Netflix on tourism in Etretat.” Meanwhile, environmentalists warn that the Cretaceous rocks and their surroundings are overloaded with numerous visitors.
According to L’Express, the French port city still benefits from the Netflix series “Marseille”, which was launched in 2016 and 2017. According to the director of the Bureau of Tourism and Congresses Maxim Tisso, despite the fact that the fate of the series in the tourist boom of the city can not be expressed in numbers, many foreign guests mention the series. He added that there was also an additional positive side effect: Marseille also became the center of attention for other films and TV shows – in 2019, the city hosted 441 filming days.
The fact that films can stimulate tourism is also confirmed by a study conducted in 2018 by the French Center for Motion Picture Arts and Sciences (CNF). According to the study, 74 percent of tourists who watched a movie or series shot in France, said that it made them want to go to the country.