The United Arab Emirates (UAE) are rapidly emerging as one of the world’s premier travel destinations. In 2024–2025, the country posted impressive results: visitor numbers surged, spending increased significantly, and large-scale infrastructure investments were announced across several Emirates.
What’s new
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In 2024, the UAE’s travel and tourism sector contributed over 13 % of GDP, with international visitor spending up over 30 % compared to pre-pandemic 2019.
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Mega-projects are launching: new theme parks, resorts, “smart” beach experiences and high-profile events aimed at year-round appeal.
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The UAE is shifting from seasonal tourism to a full-year model, and lesser-known Emirates are gaining traction beyond Dubai.
Why this matters for travellers
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Choice & variety: from luxury experiences to more budget-friendly stays, across multiple terrains.
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Accessibility: well-connected infrastructure means getting around (and between Emirates) is easier than ever.
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Enhanced experience: investments lead to higher quality accommodation, new attractions and improved services.
Travel planning tips
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Book early for peak winter season; large groups and high demand drive prices up.
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Explore beyond Dubai: Emirates like Ras Al Khaimah and Umm Al Quwain offer excellent value and unique experiences.
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Check visa/entry requirements – the UAE is flexible but policies evolve.
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Mix your route: modern cityscape + desert adventure + cultural heritage = richer travel.
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Consider climate: mild winters but still pack layers for desert evenings or mountain hikes.
Forecast
By the end of 2025, the UAE is on track to welcome 30 million+ visitors, with hospitality capacity increasing to match. For travellers, hitting the country now means vibrant attractions without the “overcrowded” label yet.
