Yas Island Abu Dhabi has launched a new online campaign of the brand called “Experience it to believe it” – designed to encourage vacationers from Israel to visit Yas Island.
The advertising campaign is one of the first marketing campaigns aimed at the holidays of Israeli vacationers, encouraging them to visit one of the leading hot spots in Abu Dhabi.
The online campaign, which includes a 45-second campaign of the brand representing the destination in English and Hebrew, will run until May 8 on platforms including Facebook, Instagram and YouTube.
The promotional push is based on the opening of the historic Etihad Airways flight twice a week between Abu Dhabi and Tel Aviv, which took place on April 6.
Analysts and industry leaders expect that about 1.25 million tourists will travel between the two cities for tourism and business, and in the initial stages, 500,000 Israelis plan to travel for tourism and recreation.
The campaign is expected to take advantage of the exponential interest in travel to the UAE among Israeli vacationers, with demand for the UAE reaching 580 percent from January and expected to grow even more during Israel’s peak season.
Liam Findley, general manager of Experience Hub, said: “We are excited to launch the” Experience to Believe “campaign, which showcases the best of Yas Island, ranging from award-winning theme parks, record-breaking attractions, outstanding motorsports, golf and water sports to Israeli vacationers.
“We look forward to welcoming visitors from Israel to the island of Yas and can’t wait to share world-class hospitality and introduce vacationers to the many exceptional experiences of their destination like nowhere else.”