Spain’s tourism boom shows no signs of slowing. From January to September 2025, the country welcomed over 76 million international travelers, reaching the highest figures ever recorded. Total expenditure climbed to €106 billion, reflecting a clear move toward more sustainable, higher-quality tourism.
Even though visitor growth has stabilised, spending continues rising. The UK remains Spain’s strongest market, followed by France and Germany. Catalonia, the Balearic Islands and Andalusia absorb most arrivals.
September Highlights: 15.3M visitors, €1,380 average spend
In September alone:
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15.3 million international visitors
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€13.36 billion in total spending
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€1,380 average spend per traveler
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about 7 days average length of stay
UK Market Dominates
British tourists remain the largest contributors:
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€2.55 billion in September (+4.3%)
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€1,227 average spend per traveler
Germany: Slight drop in spending, longer holidays
German travellers contributed:
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€1.64 billion (-0.7%)
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7.5 days average stay (+2.5%)
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+1.8% increase in average spending per visitor
Other markets gain momentum
French and Nordic markets remain stable, while long-haul tourists — from the Americas and Asia — continue to increase their share of total spending.