For several years now, social networks have been trying to best support brand communication. If Facebook or Linkedin are historical networks, then the emergence of new platforms like Instagram brings a fresh breeze. But how does Instagram improve the visibility of travel brands?
“90% of users follow businesses on Instagram.” Here are the statistics that should make all companies want to sign up for the platform created by Kevin Systrom and Mike Krieger. In the age of digital technology and social media, companies are realizing the importance of their digital communication.
Facebook notices the time
Although Facebook is still the social network with the most members in the world, it is less and less seductive. From 2019 to 2020, Mark Zuckerberg’s app is the only one that doesn’t see any user growth, while all of its competitors show growth rates of over 20%. The interface no longer has the same appeal. Fashion is changing. Facebook seems to be less in line with current trends. Young people are increasingly turning to new networks, and alternatives like Instagram are making a name for themselves.
Travel brands and companies are now using Instagram, where travel is one of the most popular topics. Agencies as well as the entire sector are turning strongly to this application with its varied logo.
While 25 million businesses currently have accounts on Instagram, the platform boasts global popularity, with over 1.3 billion monthly active users in 2021. In addition to reaching all ages, Instagram is expanding globally. Although the US is the largest net user base (140 million users), 88% of adherents do not reside in this country.
Whether it’s entertainment, conversations or information, Instagram is becoming an integral part of our landscape. In 2019, the daily number of platform users exceeded 500 million people. More encouraging for professionals, 81% of users say they use Instagram to discover new products and services.
Every day, more than 200 million users visit company or brand profiles. After a health crisis accompanied by all sorts of bans, the world is feeling the urge to travel. Travel brands will be interested in being active on the platform to capture the audience. What could be better than posting landscapes, colorful photos or popular destinations at the moment?
Evolving system
Obviously, this is what Instagram is all about: posting photos and videos from all over the world. The tourism sector is the one that relies most on images. With websites, it is not easy to promote the beauty of places/travels, while Instagram has established itself as a network of escape and promotion of tourist places. Posts allow all of your followers (and non-followers if your profile is public) to access content that makes you smile. In the professional field, this network represents an excellent alternative for the promotion of tourism-related services.
Story system
Stories are an ephemeral format used to communicate temporary news. By relying on this type of dynamic content, you can capture attention for a longer period of time. He becomes a real lever to arouse in travelers the desire to escape. These small photos or videos, available 24 hours a day, have become a means of self-expression in their own right. Influencers and humorists use them every day, and the media even offer content adapted to this format.
Hashtags
The hashtag system is also a good way to link to your travel brand posts. By inserting hashtags into a post, you can submit it directly to a database dedicated specifically to that particular keyword. By the way, trip or travel hashtags are the most popular content on the platform. In addition, the publications indicate many monuments and must-see places. With all this in mind, it goes without saying that travel is at the center of the Instagram theme.