HomeFranceA new travel trend for summer 2023 has appeared in Europe

A new travel trend for summer 2023 has appeared in Europe

In Europe, the trend for “all-inclusive” is growing, and there are even other ways to save money on vacation without significantly losing its quality. This conclusion can be drawn from the assessment of the main trends for the summer of 2023, which were analyzed by the World Travel and Tourism Council (WTTC). The London-headquartered company was generally optimistic that tourism on Earth is recovering and that European capitals are “ahead of the rest of the planet,” with Paris recovering the fastest. However, less optimistic trends are also evident.

According to the analysis, the average European plans to spend 1-2 thousand euros on vacation. However, the general trend is this — Europeans are now looking for cheaper vacations and various ways to save. Among them is the already mentioned increase in demand for “all-inclusive” – it will be chosen by 12% of respondents, another 18% plan to save on shopping in tourist destinations, and 15-16% intend to choose cheaper accommodation and more affordable restaurants.

In general, the WTTC, based in Great Britain, tries to create an optimistic picture in its report. They assure that a “rapid recovery” of tourism has been recorded in the five most popular cities of Western Europe, namely London, Paris, Berlin, Rome and Madrid. In 2019, these cities brought 83.5 billion dollars to the national economy, and in 2022 they reached 85% of this level, showing a result of 71 billion. The fastest “recovering” is Paris, which earned $38 billion from tourism in 2019, and in 2022 – 94% of this amount or 35.7 billion. Berlin reached 82% of the previous level and received $7.7 billion from tourists. It is said about London that it “lagged behind Berlin” in terms of improving the situation, but earned $15 billion from tourists.

“Consumers are once again heading to the five most popular cities in Europe. Travel restrictions lifted in China should also attract many visitors to Europe,” tourism experts expect. In addition, conditional domestic tourists from other EU countries also plan to travel to Europe: the share of those who want to travel to another European country increased by 13% by 2021 and reached 63%.

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