The Ministry of Finance and Economy of Adjara in Batumi presented the start of a project for the construction and launch of 4 hotels at once in the All Inclusive format. As expected, the launch of hotels with 1055 rooms will become a driver of tourism development on the Black Sea coast of Georgia and will compete with similar facilities in Turkey.
Forbes.ge writes that Georgia has taken up the development of its Black Sea resorts on the Turkish model. The construction of a new all-inclusive hotel complex is underway in the elite suburb of Batumi – Gonio under the international brands Wyndham Grand and Wyndham Grand Residences. These are the elite brands of the global hotel chain Wyndham Hotels & Resorts, the world leader in terms of the number of hotels (9300 hotels in 153 countries).
The complex will be serviced by the largest international management company Aimbridge Hospitality (1500 hotels under management, mainly in the luxury segment). Aimbridge Hospitality completed its merger with the international company InterState in 2022.
The hotel business giant will provide package tours to the region through partnerships with international tour operators. The tourist load at the Wyndham Grand hotel complex in Gonio will be 400,000 person-days.
The hotel complex is designed for year-round recreation, for which it is equipped with a record infrastructure for Georgia of 75 facilities (SPA, restaurants, aqua zones, bars, children’s centers, etc.) on 15,000 m2. A special place in the infrastructure of the complex is given to the clinic of physiotherapy, which makes it possible to synthesize All Inclusive with the sanatorium tourism direction.
The project has already attracted the attention of several investors from Israel, the EU, and the Persian Gulf countries, as the number of rooms are available for private investment in the format of sale and purchase.
“In terms of investment, this project is unprecedented, which is very significant for our region. From our side, from the side of the government, its support will continue,” said Jaba Putkaradze, Minister of Finance and Economy of Adjara, at the presentation.