The European Tourism Commission shared its forecasts for developing tourism in the EU. Representatives of more than 30 national tourism administrations of the countries at a meeting in Prague discussed the upcoming “difficult winter” and options for solving the problem of a declining flow of travelers.
While officials have described the summer season as a success, they expect inflation, which is at its highest level in 30 to 40 years, rising costs, and other unsavory factors for the economy, will lead tourists to shift to cheap holiday destinations, as a result, which large hotels and airlines will lose customers. True, the conference participants found a counterargument. If the Europeans do not have money for an expensive vacation, they will spend their holidays in their region and leave their savings there. In principle, such a scenario is probable, but it will not bring many contributions to the development of the tourism industry.
Also, the head of CzechTourism, after a report on a decrease in the flow of tourists from Russia, proposed replacing them with travelers from the United States, showing Americans Europe as a “safe and attractive destination.” Observers note that such a development of tourism in the EU looks unlikely, as US residents prefer to relax at home or go on cruises.