The Foxtrot chain of stores became the first exclusive partner of the Binance blockchain system and launched the ability to pay for goods in the online store and retail outlets of the network with Binance Pay.
“Foxtrot strongly supports the course of the digitalization of sales. Over the last year, we have connected several contactless types of payment on the website, in the chatbot, using a QR code. The next step is to activate the Binance Pay payment option, ”said Oleksiy Zozulya, CEO of Foxtrot.
According to him, the company has been working on the initiative since the end of 2020.
To pay with Binance Pay, customers need to choose the appropriate type of payment when placing an order in the online store and confirm payment in the Binance mobile application. When paying in online stores, the seller-consultant will generate a QR code for payment.
“For us, this is the first integration of Binance Pay with an e-commerce partner in Ukraine, and we hope to continue development in this direction,” said Binance General Manager in Ukraine Kirill Khomyakov.
Foxtrot is one of the largest retail chains in terms of the number of stores and sales of electronics and home appliances in Ukraine. As of the beginning of 2022, the brand covers 170 stores in 90 regional and district centers of Ukraine.