China and South Korea are experiencing a major tourism revival, driven by their new reciprocal visa-free policy.
During China’s Golden Week in October 2025, Korean cities like Seoul and Busan saw a wave of Chinese travelers, as groups of three or more can now visit visa-free for up to 15 days (September 2025–June 2026).
Meanwhile, since November 2024, South Koreans have been able to visit mainland China visa-free for 15 days — a policy that has already led to a 131% surge in bookings from Korea to China.
South Korea aims to welcome 5.36 million Chinese visitors in 2025, nearing pre-pandemic highs. The Bank of Korea estimates each additional million tourists adds 0.08 percentage points to GDP growth.
The policy is not just about tourism numbers — it’s also strengthening cultural and economic ties. Young Chinese travelers explore Gangnam’s K-drama landmarks, while Koreans rediscover Shanghai and Hong Kong. Airlines, hotels, and retailers are already reporting record gains.
Analysts believe this success could inspire broader regional cooperation and serve as a model for sustainable, mutually beneficial tourism across East Asia.
In a world of growing barriers, China and South Korea’s open-border approach stands out as a rare win-win story.