Spain has once again proven its leadership in rural and sustainable tourism.
UN Tourism has included Agaete in Gran Canaria and Ezcaray in La Rioja among the “Best Tourism Villages in the World 2025,” an award honouring communities that protect their heritage while offering genuine local experiences to travellers.
Located on the northern coast of Gran Canaria, Agaete blends volcanic landscapes, maritime traditions, and a mild climate all year long. Its coastal trails, Puerto de las Nieves harbour, and vibrant culture make it a peaceful Atlantic retreat.
In contrast, Ezcaray in La Rioja charms visitors with its traditional architecture, gastronomy, and natural surroundings. Nestled near the Sierra de la Demanda, it’s a haven for nature lovers, hikers, and food enthusiasts eager to enjoy Rioja’s renowned cuisine and wines.
Together, these villages showcase the most authentic and sustainable face of Spain — destinations where history, community, and nature intertwine to create meaningful travel experiences.