The World Tourism Organization (UNWTO) has rebranded. Now it is called UN Tourism.
As stated in the organization, covering 160 countries, the new brand confirms its “status as a specialized UN agency for tourism and a world leader in the field of tourism.” The Interbrand agency carried out the rebranding.
UN Tourism notes that the history of the new brand is fully consistent with the UN tourism priorities.
The organization’s slogan has also been updated to “Bringing the world closer.”
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