In hotels and resorts around the world, sleep tourism has been gaining popularity for several years, with more and more places and services focused on sleep. The CNN portal told about this format of rest in more detail, Dip.org.ua reports.
Experts note that popularity originates from the coronavirus pandemic. As a result, several major players in the hotel industry have focused their attention on those suffering from sleep deprivation.
London’s first sleep-focused hotel, Zedwell, for example, opened in early 2020, and Swedish bedmaker Hastens opened the world’s first 15-room boutique hotel, Hästens Sleep Spa, in the Portuguese city. Coimbra.
Sleep researcher Dr. Rebecca Robbins explains that this trend has been brewing for a long time. In the past, the hotel industry has mostly focused on things that are, in fact, a distraction from sleep. But in fact, most tourists check into hotels just to sleep.
“People often associate travel with decadent food, disrupted sleep patterns, sightseeing, and all the things you do while traveling, essentially at the expense of sleep. Now I think there has been a huge seismic shift in our collective consciousness and priorities regarding health and wellness,” she said.
Hypnotherapist, meditation, and holistic trainer Malminder Gill have also noticed a change in attitudes toward sleep.
“Sleep is an important aspect of our lives. Lack of sleep can cause many different problems in the body and for your mental health,” the speaker emphasizes.
The specialist has partnered with the Belmond Hotel in London to create special services for guests with sleep problems.
As part of the services, tourists began to increasingly offer rooms equipped with innovative soundproofing or improved beds, as well as special conditions for meditation and relaxation, including a “pillow menu” depending on the position in which the guest prefers to sleep, aromatherapy and relaxing herbal drinks.