2025 was one of the strongest years ever for global tourism. Cities struggled with overtourism, yet travellers celebrated new attractions — from the long-awaited Grand Egyptian Museum to emerging summer hotspots across Europe.
According to a comprehensive analysis by eDreams ODIGEO, based on millions of bookings and searches across Europe and the U.S., Barcelona ranked as the most booked destination worldwide, followed by Paris, Mallorca, Madrid, and London.
Spain continues to challenge France as the world’s top tourist destination, while Barcelona’s mix of Gaudí’s art, Mediterranean beaches, tapas culture and vibrant nightlife makes it the ultimate short-break city.
Top 10 Most Booked Destinations of 2025:
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Barcelona
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Paris
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Palma de Mallorca
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Madrid
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London
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Rome
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Istanbul
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Lisbon
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Amsterdam
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Malaga
Interestingly, all ten destinations are in Europe — a sign of the continent’s resurgence as the heart of world travel.
When it comes to search trends, London tops the global list, followed by Paris, New York, Tokyo and Bangkok.
Top 10 Most Searched Destinations of 2025:
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London
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Paris
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New York
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Tokyo
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Bangkok
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Barcelona
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Rome
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Milan
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Madrid
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Istanbul
The report also reveals that the average trip length is 3–4 days, and over 54% of trips were booked less than 30 days in advance, highlighting a growing trend towards spontaneous travel in the post-pandemic era.