Macao welcomed 33 million visitors in ten months — a 99% recovery and one of the strongest tourism rebounds in Asia.
Macao — where Eastern heritage blends with Western glamour — is experiencing a striking tourism resurgence. Between January and October 2025, the city registered 33 million arrivals, a 14.1% increase compared to last year and 99.3% of pre-pandemic levels.
International tourism is recovering steadily as well: 2.15 million foreign visitors, up 13.6%. Hotels maintained an impressive 89.3% occupancy.
MGTO is intensifying global promotion, and the 2025 Policy Address highlights the expansion of the “tourism +” strategy — integrating leisure with gastronomy, MICE, sports, culture, and mega-events.
Key Data Behind the Comeback
Mainland China remains the primary source market, but international arrivals confirm that Macao is successfully moving beyond its casino-centered image. Joint promotions in the Greater Bay Area and integrated Hong Kong–Macao travel routes have expanded reach.
Record-Breaking Golden Week
From October 1–8:
• 143,000 visitors per day on average
• 191,000 daily arrivals at the peak
• 1.14 million visits in total
Fireworks, festivals, shows, and themed activities turned the holiday week into one of the most successful tourism periods in years.
Digital Strategy Turning Macao Viral
MGTO’s digital footprint now exceeds 10 million followers across platforms. Influencer collaborations, content campaigns, and events like “Star Macao” boosted its popularity among younger travelers.
Awards include:
• Top 10 Destination for Chinese Tourist Satisfaction 2024
• “Most Popular International Destination” at MATTA 2025
• High Muslim-friendly ratings in the Global Muslim Tourism Index
“Tourism +”: Building a Multifaceted Destination
• Gastronomy — the 2025 Macao City of Gastronomy Carnival, featuring 35 UNESCO Creative Cities
• MICE — rising attendance at expos and conferences
• Mega-events — light festivals, concerts, cultural shows
• Sports — Macau Grand Prix, National Games
This approach prolongs stays, increases spending, and diversifies the city’s appeal.
Looking Ahead
Macao aims to close 2025 with 38–39 million arrivals. More than a recovery, it is a reinvention — positioning the city as one of Asia’s most dynamic, multifaceted destinations.