Disney and Formula 1 announced their partnership, designed to “fuel the magic” at the Las Vegas Grand Prix. The project merges world-class racing, Disney creativity, and an exclusive Formula 1 merchandise collection. The kickoff event will feature a spectacular show at the Fountains of Bellagio.
Tasia Filippatos, President of Disney Consumer Products, said:
“The Disney brand represents the power of creativity, imagination, and inspiration—values that resonate deeply with fans and partners around the world. We’re thrilled to unite sports, pop culture, and entertainment in a way that delivers unforgettable experiences for fans of both Mickey and Formula 1.”
Emily Prazer, Chief Commercial Officer of Formula 1 and President and CEO of Las Vegas Grand Prix, Inc., added:
“Our collaboration with Disney builds on a shared passion for storytelling, innovation, and creating memorable moments. The Fuel the Magic program will bring together two iconic brands to offer fans of all ages a race weekend filled with creativity, entertainment, and a touch of Disney magic.”
Highlights of the Las Vegas Grand Prix include:
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A live performance by Mickey & Friends from Disney Live Entertainment, featuring music and pyrotechnics at the Fountains of Bellagio.
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To celebrate Disneyland’s 70th anniversary, the Disneyland Band will perform the U.S. national anthem at the start of race day.
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Mickey and Minnie Mouse will host a special community day to inspire children in Las Vegas.
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Before qualifying, select grandstand ticket holders will enjoy an exclusive pitlane walk, offering a behind-the-scenes look at both Disney and Formula 1 teams in action.
Additionally, the Disney x Formula 1 merchandise collection will debut on November 8 at the F1 Las Vegas Hub Presented by American Express inside the Venetian Resort Las Vegas, with selected items also available at the Disney Store website.
Source: TravelPulse