The Tunisian island of Djerba, off Africa’s Mediterranean coast, is preparing to challenge Egypt and southern Europe as a top winter getaway.
According to Mohamed Mehdi Haloui, head of the Tunisian Tourism Office, “Djerba is our natural alternative to Egypt — we expect 2026 to be the year of its rise.”
Despite its size, the island offers a diverse experience: sandy beaches, ancient heritage, street art, and North African cuisine. The town of Erriadh, home to the Djerbahood open-air art project with 250 murals, is often compared by visitors to Mykonos or Santorini.
Tourists are drawn by affordable prices — a coffee costs around €0.30, and handmade souvenirs about €2.30. The mild climate, with temperatures rarely dropping below 20°C even in winter, ensures year-round comfort.
Tunisia plans to invest €407 million to modernize hotels and attract new brands. In 2026, Djerba will also host events celebrating the 50th anniversary of “Star Wars,” filmed in Tunisia half a century ago.
With world-class beaches, cultural depth, and accessibility via its international airport, Djerba could soon rival Egypt’s Red Sea resorts and offer Europeans a new Mediterranean classic.