Since the spring of 2020, the tourism industry in most countries of the world has changed significantly. Travel companies have come up with many innovative ways to not only survive the pandemic restrictions and travel bans, but also how to improve the travel experience and experience. DIP presents five concepts that tour companies should look at in order to grow their customer base and adapt their service offerings to meet the changing demands of today’s more health-conscious travelers.
Health protection
It is important to take measures and ensure that all sanitary standards are observed to contain the spread of the virus. In addition, subject to general goodwill, it is necessary to always be aware of the evolution of sanitary measures, to adapt quickly, and to ensure that the instructions are followed everywhere and always without exception.
Warm welcome
During a crisis, during and after a pandemic, vacationers need to ensure peace of mind, especially quickly giving answers to questions posed and solving problems that have arisen. In this way, tourism professionals can express warmth and humanity by showing compassion and willingness to help, and thus build trust with clients.
Digital transformation
To counter the crisis, tourism professionals have had to intensify the adoption of innovative technological tools to facilitate customer service, such as “contactless” solutions. Thus, these changes have improved the company’s efficiency in collecting and analyzing data on consumer behavior and their feelings.
Effective offers
The health crisis is giving the tourism sector an opportunity to adapt to new needs and consumer behavior by rethinking service offerings and customer experiences (e.g., planning spaces in new ways, moving in hotels and other premises, offering bonuses, etc.).
Responsible consumption
Tourists are increasingly interested in sustainable development and more environmental services, and increasingly want to travel according to their perceptions based on specific measures of corporate social responsibility (CSR), such as, for example, the presence of eco-labels, the ability to consume local products, well-being service personnel.