In Russia, it will no longer be possible to use the brand of the German tour operator TUI – this information was provided by the Turkish Turizmgazetesi. According to the newspaper, TUI Group CEO Fritz Youssen became one of many who condemned Russia, and said that “Russia can no longer use the TUI brand.” “TUI AG has terminated the brand use agreement signed with TUI Russia,” he said.
The curiosity of the situation is that the largest shareholder of TUI Group, with a share of 34%, fully acquired TUI Russia and the CIS in 2021. He, oligarch Oleksiy Mordashov, against whom sanctions were imposed, became a partner of the group’s parent company. At the moment, according to the Turkish newspaper, Mordashov “transferred his shares in the TUI Group to the Virgin Islands and left the company’s supervisory board.”
It will be recalled that on March 1, the Russian division of the German tour operator TUI “corrected” the name of its brand in Russia – when visiting the site, tourists are redirected to the domain “Fun & Sun” – fstravel.com instead of the requested tui.ru. Experts assessed this situation as a result of the acceleration provided by the sanctions imposed by Europe on the planned “delimitation” of brands. Read the details at the link.
The company itself commented on the situation in this way. TT-Travel LLC informs all partners and customers that in accordance with the development strategy, the company’s management has decided to switch to the trademark “FUN & amp; SUN” (Certificate of registration of vehicles №818751 and № 818750, date of state. registration 06.07 .2021) and termination of use of the trademark “TUI”, – said the press service of the tour operator.
Travel agents in this regard were warned that in the near future:
- All online company resources, including email, have been transferred to fstravel.com
- Sales office design will be updated, branded surfaces and advertising media will be updated
- social media account names will be updated
- new branding will be used by our partners
“At the same time, the changes do not affect the legal relations of TT-Travel LLC with partners or clients, given that the legal entity with which the agreements have been concluded remains. Changing the brand will not lead to changes in the company’s work,” – added in the” former” Russian TUI.