Tourist officials in Thailand expect to “direct in the right direction” the resumption of tourism in the country and, in particular, to focus on tourists with high profitability. According to officials, the average cost of a tourist should start at least 66 thousand Thai baht. Estimated income at the expense of tourists during the “sandboxes”. We will remind you, that the official rate of a baht now – is about 34 baht for 1 dollar.
At the same time, Thai tourism officials have set a goal of 50% occupancy of hotels this year – to revive the tourism sector. According to Yuthasak Supasorn, head of the Tourism Authority of Thailand (TAT), hotel occupancy has fallen to 14% in 2021 – and now needs to rise to 50% “to create more jobs and stimulate economic recovery.”
However, to fill the hotels at cheap prices in the country do not intend. “It’s time to move forward and move the recovery in the right direction with some changes in line with the sustainability of Thai tourism. We are targeting high-cost tourists, with an average cost of around 62,580 baht, according to figures from Phuket’s sandbox reopening program. This is possible: in the first quarter of 2022, the average tourist cost was 77,000 baht, “- said the head of TAT.
He also added that the load factor on flights should be more than 70% of the available seats, but now it is only about 50% compared to the figure recorded in 2019. Yuthasak says an increase in cabin load encourages airlines to carry more passengers to Thailand.
Meanwhile, hoteliers are reporting problems with attracting enough skilled workers for the high season. They also call for abandoning the Thailand Pass registration system, stating that airlines can check passengers’ compliance with vaccination requirements and the availability of the necessary health insurance.